"A terrific new direction for Homebase sees a family redecorating their home using a starting point so many of us have begun with ourselves...It's stylish, smart, and even the low-key music plays its part. As a whole, this ad - and its counterpart for gardens - shows Homebase as effortlessly inspirational and an eminently sensible choice for people who are discerning without having vast quantities of disposable cash. Great stuff." David ReviewsWatch
We are proud to say that Arc scooped 3 Golds at last night's MAA Best Awards. Our Sponsorship team got a much deserved Best for their outstanding work on McDonald's and The Tutor Crowd picked up 2 Golds for Ambient Media and Best Small Budget Campaign.
Here's the second of our special themed external report thingies. The theme this month: LUXURY
"Marvin Gaye and Tammi Terrell's 1968 duet "You're All I Need To Get By" is delicately placed in the mouths of a cat and a budgie in the latest commercial for Freeview. Like Tony Kaye's classic ad for the Solid Fuel Advisory Service, the film makes allies of natural adversaries to (a) catch our attention with a piece of cuteness of the kind that we routinely pass on to one another via social networking and (b) subliminally underline the bonding experience of great television." David ReviewsWatch
"Since ads like this can surprise us only once, it's vital that the performances are engaging enough to bear repeated viewings and director Danny Kleinman has pulled this off with characteristic aplomb - the 'nutty' exchange between the king and his irresponsible manservant underlining a key product attribute and providing a neat comic moment." David ReviewsWatch
"This playful commercial isn't just funny - it's effective. Anyone who has ever succumbed to the charms of a McDonald's Big Mac is likely to relate to the protagonist's helplessness. Even though we all know the reality never quite matches the experience we anticipate when we step through the 'golden arches', advertising like this will keep us coming back." David ReviewsWatch
"Since winning the account in December, it's been all hands on deck to bring this campaign to life. Our idea - seeing travel through the eyes of a child, brings to life Skyscanner's belief that travel should be as simple, fair, honest and enjoyable, as it once seemed." Katie Lee, our Group Marketing DirectorWatch
We are delighted to announce the appointment of a new management team at our social and mobile division Holler, this follows a global expansion programme within the Leo Burnett Group.
In the UK, Dan Hocking, the operations director, and Paolo Nieddu, the head of planning, have been promoted to managing partner positions.
Holler has also appointed Ben Swindell, the founder of the digital creative agency Blend, to the role of managing partner to complete the UK management line-up.