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Dec 2013
Tired of all the forced festivities and seasonal jollity? Fear not - McDonald's is on hand to offer a bit of down-to-earth respite should the more OTT aspects of Christmas feel a bit too much. ... it's beautifully shot and captures the atmosphere rather well. David Reviews
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Oct 2013
We've been working with the global children's charity Plan, to support girls' rights to an education. As part of the campaign, we've created a series of inspirational talks hosted by influential women, about how education transformed their lives. We've just held the 4th Plan Talk with Mariella Frostrup as the key speaker. Hundreds attend the Talks live, thousands share the experience, in turn reaching millions of women with many pledging to support Plan's cause.
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Dec 2013
'For the lovers and loathers of this time of year' - our whimsically poetic new McDonald's ad celebr…
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Dec 2013
We are delighted to announce that at the DMA Awards on the 3rd December, Leo Burnett Change in association with Arc, were awarded a Gold for Best use of Experiential, Bronze for Best copywriting and a Bronze for Best Media Strategy for their RNLI – Respect the Water campaign.
Oct 2013
"There's always a danger when a piece of work is especially clever that its message will be lost along the way, but this piece of film advocating a second chance for people who've been to prison uses its trick quite brilliantly and really stands a chance of making employers rethink their approach." DavidReviews
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Oct 2013
"Who'd have thought tadpoles could be so riveting? But they are. In a humble pond two little pre-frogs fall for each other, prompting their respective 'families' to have a dance-off (obviously). They've no idea a child is watching them from above, spellbound. This is so attention-grabbing and beautifully done." DavidReviews
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Sep 2013
It was a good weekend for Leo Burnett at the 51st International Shark Awards. Chaired by Sir John Hegarty and Sir David Puttnam, a heavyweight international jury awarded the network a staggering 65 of the 195 prizes on offer - making us 'Network of the Year' by some distance. From a UK perspective, we won three Golds in Film for McDonald's 'Dave' and two Bronzes for our Renaissance Photography Print work.
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