Kellanova
Cheez-It
After establishing itself as an elite snack in the US market, Cheez It has finally made it over the pond with a UK & Ireland debut. Our two ads will be spanning TV, out of home, social, and radio all the way through to December 2024.
Our Concept
Featuring two multi-channel ads, one showing a happy snacker on a bus and another with a couple eating together on their couch, we highlighted the 100% real cheese experience our snackers receive through the use of stunning visuals.
The Details
With every “Cheez-Hit”, our snackers’ eyes swirl and their pupils become “Cheez-Its” after each bite, highlighting the bold flavour and addictive hit a “Cheez-It” offers. To further reinforce the buzz and heightened experience, both ads are filled with fast camera angles and backed by a bespoke EDM soundtrack.
Outside of the major ad releases, cheese fanatics from all over the country were invited to a free “cheez-initiation” ceremony, hosted at Kachette in London’s Shoreditch, where all cheese fanatics were free to immerse themselves in a world where cheese is at the centre.