Morrisons
Pay Less with More Card
Our “Pay Less with More Card” campaign highlights the enormous savings Morrison’s customers can gain through joining the “More Card” loyalty scheme.
The Campaign
Our two 30-second spots, spanning all channels, use humour and interactive elements to highlight the benefits of the More Card, showcasing the significant savings on thousands of products.
The Effect
Through a collection of confused customers purchasing more and yet paying less, our ad has successfully engaged Morrisons shoppers and boosted loyalty sign-ups, all whilst reinforcing Morrisons’ commitment to value-driven shopping.