Morrisons
Christmas
This Christmas we brought back the legendary singing oven gloves to celebrate the hosts cooking up the nation’s festive feasts. Backed by a rendition of ‘Give a Little Love’ from Bugsy Malone (sung by a 26-member choir of Morrisons colleagues), our festive ad turns a regular Christmas meal prep into a dazzling performance!
The Idea
In the feature film, we follow a family transforming their kitchen into a stage, with each ingredient taking a starring role in the festive celebration. From sizzling roasts to golden mince pies, Morrisons’ quality products shone as the heroes of the story. Our ad will run across TV, social media, cinema and outdoor, as well as print and audio. Moreover, social content will include unboxing videos and films with the gloves suggesting dishes for festive occasions, alongside tips for hosts.
The Effect
The response from families across the UK has been magnificent, especially for the choice of soundtrack and fun feel of our ad. Just 10 days after releasing, the campaign has already amassed an enormous 4.7m views on Tik-Tok, and well over 100k likes across all social platforms. With the build-up to Christmas growing, Morrisons will continue to be the beating heart of British festive celebrations.
