Morrisons
Get Personal This Valentine’s Day
Valentine’s Day is meant for meaningful gestures, but sometimes, even the best intentions can lead to some questionable gifts. With Morrisons, we are helping the nation make it right with our “Get Personal This Valentine’s Day” campaign which turns real customer gifting mishaps into bespoke love songs.
Our Film and Songs
Our 20-second TV film, “Personal Dedication,” showcases Michael’s heartfelt apology to Marion for last year’s misguided gift—a bin—redeemed by preparing her favourite meal with The Best Dine-in for Two deal. Outside of the film, we launched three original tracks inspired by real customer stories, sourced through a nationwide callout. The songs—“Our Love Means More Than a Pan,” “A Fishing Magazine Don’t Say I Love You,” and “You Weren’t Dreaming of a Pastry Brush”—humorously recount past Valentine’s gift mishaps. These playful apologies promote Morrisons’ Valentine’s offerings, including a Giant Cookie, a Strawberry Tart, and The Best Dine-in for Two.
Social and OOH
In addition to the main film, we produced social, digital, and in-store activations. On socials, Morrisons have been sharing personalised love songs, tagging the real couples featured and encouraging sharing. Alongside this, on OOH, radio, and through press promotions we highlighted how the nation can do better by showcasing the many Valentine’s Day offers available at Morrisons.
To gather customers’ gift-giving stories, we also ran a nationwide social competition with a spa break prize, attracting over 5,000 entries. Submissions revealed Britain’s most unexpected Valentine’s gifts, including an electric screwdriver, a calculator, a bin, and even nothing at all!