McDonald’s
Order like Stormzy
We collaborated with British icon Stormzy (aka “Big Mike”) to inspire a cultural moment out of the McDonald’s order- inviting Maccers fans to “Order Like Stormzy.”
The Film
Our main TV spot makes way for the newly created “Stormzy meal” as the British rapper strolls into his local McDonald’s to order his signature combination: 9 McNuggets, Fries, Sprite, Oreo McFlurry and BBQ sauce. With the clever use of voice-overs in numerous different scenes, customers up and down the country follow Big Mike’s lead, ordering the “Stormzy Meal” in his deep South London voice. Our ad culminates with a surprise cameo from national treasure Alison Steadman, who exclaims the Stormzy meal is her “favourite meal too”, enhancing the playfulness and fandom of our collaboration.
OOH and Croydon
Outside of the film, we created nationwide OOH placements featuring black-and-white photography of Stormzy enjoying his meal, crafted “Stormzy Meal” visual identities on the MyMcDonald’s app, and rolled out limited-edition merchandise. Homage has also been paid to Stormzy’s hometown of Croydon, with the rebranding of their McDonald’s restaurant to “Big Mike” and an exclusive meet and greet taking place at the store later in February.
