The core idea of the Campaign was to dramatise how we all make the Games by showing the multitude of different ways everyone shows their support and the emotional roller coaster ride they’re on.
WatchFocussing on McDonald's 'Family Favourites', this campaign re-ignites parents' latent love for McDonald's as a family destination, by reminding them of the joy and fun of the Happy Meal family experience.
WatchThis film shows how McDonald’s can be at the heart of the morning routine - offering a welcoming place to stop by to grab the most important meal of the day.
Watch“This ad starts off by claiming that we will be given an impressive boat if we buy the advertised confectionery before admitting that it's all lies. Not only will we not receive a free boat, Rice Krispies Squares aren't even square... the fiends.” DavidReviews
Watch"There's a story behind every shape" is Kellogg's first campaign for Rice Krispies multi-grain. "Vic Reeves voices this ad for Rice Krispies' multi-grain variant. A short fairy story is conjured using the shapes found in the cereal box to back the idea that there's a 'story in every shape'. It's a cute piece of advertising." DavidReviews
WatchThis Campaign is based on the contradiction that Rice Krispies Squares aren’t even square, and uses the line “It’s all lies, they’re not even square”.
In each execution the brand looks to promote itself through a monstrous lie, but then immediately confesses that it is, indeed all lies.
WatchHomebase came to us with the problem of a real lack of differentiation in the DIY category. We moved Homebase away from a ‘DIY shed’ to a brand that exists to transform spaces. And we transformed Carlisle Station for real. Using 1800 litres of paint and over 1500sq meters of flooring, passengers were able to enjoy a wonderful moment of ‘home’. The campaign was the most successful in Homebase’s history.
WatchSince 2008 our campaign has seen Homebase transform unusual and drab spaces into wonderful living places. Here we change a lifeless and empty pier into a vibrant garden, kitchen and living area.
Watch"… This is the third transformation by Homebase to demonstrate the homeliness of the products you can buy from the store and it’s surely the best yet." DavidReviews
WatchOur ‘Cleaner Close’ soap opera, starring real soap stars, takes Daz out of the whiter than whites category clichés and to a place close to the heart of a nation of Soap Opera lovers. And as for engaging with the public, Daz now has a higher value share, with an impressive increase in ROI.
WatchPacked with the usual soap opera shenanigans, 'Cleaner Close', also provides us with a platform to talk about Daz in the more user-friendly language of popular entertainment.
WatchLegendary athlete Daley Thompson makes a special guest appearance in the latest installment of the famous ‘Cleaner Close’ TV campaign.
WatchOur ‘House of Cards’ campaign for Shelter helped raise awareness of the fragility of the UK housing situation and the complex issues of homelessness. Forum posts around UK homelessness rose by 1600% during the campaign.
WatchShelter wanted to raise the issue of the un-affordability of homes. We looked at this from a fresh and shocking perspective by starkly comparing the inflated prices of some life-essential items. These were widely re-appropriated by broadsheets and in the book: ‘Jilted Generation: How Britain Has Bankrupted Its Youth’.
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Freeview exists to spread TV happiness. This celebrates the generosity of the brand (it’s TV for free) and the quality of the channels (they have 98% of the most viewed channels). How good is that?
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The Think! Campaign is the story of how one word helped change the way people behaved on the road. In 2010, the Think! Campaign was awarded an IPA Effectiveness Silver Award for 10 years of behaviour changing success.