PopPulse: The Crisis Hangover
We’ve revealed the results from the third wave of PopPulse, the ground-breaking research platform, designed to pop the ad-land bubble and plug brands into what the people of Britain are really feeling.
How? PopPulse listens to the listeners – the hairdressers, beauticians, bar workers, personal trainers, and decorators that hear what the nation is really talking about, each and every day.
We then corroborate these insights with a panel of “People Experts” (including neuroscientists, anthropologists, cultural consultants and journalists), plus a sprinkling of traditional focus groups for good measure.
The result is an extraordinary understanding of our nation’s truest emotions and a rare resource for any brand looking to put their finger on the pulse of popular culture.
Our latest report reveals that the public is living though a Crisis Hangover and looks at how brands can now provide a cure.