Škoda

“You Said It” – Reddit Car Share

A world first – we announced the 4th gen Skoda Octavia to the UK via Skoda’s biggest fans: the Reddit community. 2 countries, 1,494 miles covered, and all in just 4 days, our “You Said It” car share campaign has catapulted the Octavia to cult status amongst petrolheads!

The Idea

With an already-present brand loyalty and tight community amongst Octavia drivers, we supported the Skoda family to do what they love most – hitting the roads in their Octavia. In our campaign, which spanned social, digital and OOH, we handed the keys over to randomly selected Skoda enthusiasts from the infamous Reddit group ‘r/CarTalkUK’. Starting in the heights of Scotland and finishing the tour in the north of England, our car share campaign harnessed the power of fandom, (working with r/CarTalkUK’s 350,000 members), whilst reinforcing Skoda as the people’s choice. Further to this, we asked the people of Reddit to co-design a special-edition Octavia, all the way from the body shape to the paint, wheels, engine and tech.

The Effect

Hailed by the Reddit Group as “Our Lord and Saviour, the Skoda Octavia”, our Leos proposition “If you Know, you know” championed the insider feel of the Octavia family and re-enforced the “quietly-brilliant” Skoda identity.