Kellogg’s

The OG

Our second phase of Kellogg’s “See you in the Morning” campaign has launched, and this time we’ve taken the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across the UK and Europe.

The Grand OOH Entrance …

Following the success of the initial launch of its new Masterbrand visual identity, Cornelius with all his swagger, once again takes centre stage. Set against Kellogg’s signature red, blue, and white palette, the campaign prominently features the tagline “The OG” in the typography of the timeless Kellogg’s logo—a design that nods to the brand’s rich legacy while connecting with a new generation of breakfast lovers.

The UK & Europe Launch

Launched on the 27th, the campaign spans major routes, city centres, and commuter areas across Europe. In the UK, standout sites include London Bridge’s ICON, Manchester ICON Piccadilly East, and The Screen at Printworks Manchester, complemented by dynamic DOOH placements in rail stations nationwide, bringing Cornelius into full motion for busy commuters.

The OOH launch is part of a 360° full-funnel campaign for Kellogg’s Masterbrand, supported by a £12m investment in the UK across multiple channels, including TV, digital, social, retail and instore. Media planning and buying were handled by Carat, with the refreshed brand identity crafted by Landor.