Wave 4 – The Nation’s Influencer’s
We went beyond our feeds to explore the real Gen Z sphere of influence – listening to them and the people around them – to see how far their ideas, instincts, and energy ripple through the rest of the nation. What we’ve uncovered has reshaped how not only how we see Gen Z’s influence as a cohort – but how brands need to think about influencing the nation from here on.
Wave 3 – The Crisis Hangover
This report reveals how in 2024 the public was experiencing a Crisis Hangover, and looks at how brands could look to provide a cure.
Wave 2 – Hope Starts Here
This report explored the way that people in Britain were becoming increasingly hopeful, and where they were finding it. We found that heading into 2024, the prevailing emotion shared by 40% of Britons is one of hope. So, how can brands tap into this? We held a panel event featuring Alastair Campbell, Remel London and Dr Julie Smith to explore just that. We also revealed three ‘hope starters’ to help brands tap into this phenomenon.
Wave 1 – British Life in Limbo
The first edition of our national research platform, PopPulse, identified four ways brands can help a nation living in limbo.