McDonald’s
Royal Makeover
In the run up to the Platinum Jubilee, we made McDonald’s fit for a Queen with a royal makeover of the entire brand. With the help of the Royal Philharmonic Orchestra we gave the iconic five note sting a royal twist, and updated the famous endline to read ‘One’s Lovin’ It’, playing both out across all McDonald’s advertising. We then recreated McDonald’s packaging in china, and gave 70 lucky fans the chance to win the sets.