The Original Icon - Leo Burnett

McDonald’s

The Original Icon

McDonald’s Fries are so iconic that they have become THE reference when it comes to representations of fries in culture. So we decided to shine a light on this, and remind people that McDonald’s Fries are The Original Icon with this OOH campaign.

More Work

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McDelivery Anticipation

McDonald's

Pre-Nug Agreement

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Chicken That Hits Different

McDonald's

The Original Icon

Girls Just Wanna Grow Plants

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Iconic Breakfast

McDonald's

Hottest Drop

Morrisons

Prices Locked Low

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McDonald’s Saver

TUI

Happy Holidays

Morrisons

More of The Winning Feeling

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Fancy a McDonald’s Christmas?

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Best in Show

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Raise Your Arches

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Change a little, Change a lot

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McDelivery, You In?

Premier Inn

Rest Easy

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Royal Makeover

English Pink

Rebrand

Comic Relief

You Have The Power to Change Lives

Disney+

House of Disney+

Vision Express

I Strike It

Vision Express

Marvin the Mole

Premier Inn

Same Feeling

AXA

Future You

AXA

SAD Lamps

AXA

Team Behind The Team

Victorian Plumbing

A Throne Fit For a King

Victorian Plumbing

Boss Your Bathroom

Skoda

Tour de France 2023

Skoda

A Lot Goes Into the All New Fabia

Skoda

Purr & Grrr

TUI

Cities

TUI

Ant and Dec Happiness Ambassadors

TUI

Pack Your Bags with Russell Kane

TUI

Live Happy

Morrisons

Doggy Dine In

Morrisons

April Fools’ Day

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More Reasons

Kellogg's

Crunchy Nut x What Willy Cooks

Crunchy Nut Obsessed

Kellogg's

25 Years of Breakfast

McDonald's

#McNuggetWorthy

McDonald's

Fries Claims

McDonald's

Chicken for Chicken Lovers

McDonald's

Own Your McSpicy Face

McDonald's

Lights On

McDonald's

McDelivery and the Movies

McDonald's

Iconic Drips

McDonald's

McDelivery Pins

McDonald's

Next Stop, McDonald’s

McDonald's

McSpicy Debate