McDonald’s
The Original Icon
McDonald’s Fries are so iconic that they have become THE reference when it comes to representations of fries in culture. So we decided to shine a light on this, and remind people that McDonald’s Fries are The Original Icon with this OOH campaign.
![](https://leoburnett.co.uk/wp-content/uploads/2024/03/Original-Icon-48-Sheet-scaled.jpg)
![](https://leoburnett.co.uk/wp-content/uploads/2024/03/Original-Icon-Single-1-scaled.jpg)
![](https://leoburnett.co.uk/wp-content/uploads/2024/03/Original-Icon-Single-2-2000x1333.jpg)