Kellogg’s
Crunchy Nut x What Willy Cooks
Having already taken Crunchy Nut’s iconic ‘The Trouble Is They Taste Too Good’ strapline and turned it into a jingle, we set ourselves the challenge of taking it one step further, and turning the jingle into a song. We turned to TikTok star and food influencer What Willy Cooks to help bring our vision to life, creating a music video showing Willy and his friend’s quest to find out why Crunchy Nut tastes so good. In the film the two adventurous friends shrink themselves with a laser in order to infiltrate a honeybee hive, before fighting off squirrels in a judo match to secure the scrumptious nuts. Along with the full length film, 15” edits ran across Instagram and TikTok.