AXA
SAD Lamps
We created a giant SAD lamp activation for AXA’s Feelgood Health campaign. We’ve brought a bit of light to people’s lives in the dark days of winter with three five-metre high lamps on tour through the UK. Starting in King’s Cross the lamps will then travel to Manchester and then Glasgow. They are operated by pull-cord switches and feature QR codes directing the public to the online AXA Feelgood Health hub.