McDonald’s
Proof of Delivery
What’s the best way to kick off the New Year? With a McDelivery of course! Our first campaign of 2026 was inspired by proof of delivery pics, capturing those honest moments where we are all feeling a little delicate.
The Opportunity
This campaign was inspired by the proof of delivery photos fans share on social, and captures the nation at their most delicate: the moment they open the door to get their McDonald’s breakfast delivery on New Years Day. The only thing that got many people through 1st January was a McDelivery arriving on their doorstep, and we all know a McDonald’s breakfast is always the best answer!
The Execution
Featuring OOH, press and organic social, the campaign helps fans feel seen and reminds them that McDonald’s is the best breakfast the morning after a big night.