Kellogg’s
“See You in the Morning”
As the GOATs of breakfast culture, Kellogg’s are back. And this time bigger and better than ever before. Spanning TV, digital, social, and OOH, our “See you in the morning” campaign celebrates 117 years of Kellogg’s at breakfast.
The Breakfast Brand
Featuring an enormous 3D-animated Cornelius the Cockerel, who struts through the vibrant city streets at breakfast time, our ad champions Kellogg’s as the go to brand of breakfast.
Our Message
By showing the many unique ways in which people of the city enjoy their breakfast whilst Cornelius casually strolls by, we promoted both the individuality of breakfast routines and the iconic role a bowl of Kellogg’s plays in each person’s morning. To add extra style, Cornelius moves to the beat of Jurassic 5’s Jayou and encores his strut with the classic rooftop crow.
