B&Q
Prices Nailed
In our new integrated campaign, “Prices Nailed”, we spotlighted B&Q’s dedication to offering consistently low prices across a broad range of DIY essentials. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer, and features two 40-second films.
The Cinematics
The creative approach blends high-impact macro shots of sanding, painting, and planting—elevating everyday DIY tasks to an immersive, cinematic experience. These sequences then transition to relatable British home settings, reinforcing the campaign’s message that B&Q helps everyone get more done for less.
The &
We also devised a bold new visual identity for the campaign, employing B&Q’s iconic ‘&’ sign as a distinctive device to represent ‘more’. This creative language runs across OOH, press, digital, social, and in-store activations, brought to life through playful and dynamic animation. Large-scale outdoor placements amplify the campaign’s message, with standout sites including London’s The Cromination as well as dual-format locations in Leeds and Slough