Kellogg’s
The OG
Our second phase of Kellogg’s “See you in the Morning” campaign takes the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across the UK and Europe.
The Grand OOH Entrance …
Following the success of the initial launch of its new Masterbrand visual identity, Cornelius with all his swagger, once again takes centre stage. Set against Kellogg’s signature red, blue, and white palette, the campaign prominently features the tagline “The OG” in the typography of the timeless Kellogg’s logo—a design that nods to the brand’s rich legacy while connecting with a new generation of breakfast lovers.
