McDonald’s
A Little More Mmmm
The most iconic burgers in the UK have had a revamp for the first time in their history. New ingredients and cooking processes have led to tastier Big Macs, Quarter Pounders and Double Cheeseburgers – from meltier cheese to toastier buns. All a bit more ‘mmmm’. Our TV ad features a customer tucking into a new and improved Quarter Pounder with Cheese before humming Puccini’s O Mio Babbino Caro.
The campaign featured take overs of iconic OOH sites such as The Outernet and Waterloo station, alongside press takeovers and social stickers, all with new food photography and a bespoke VI highlighting the tasty new recipes.