The National Lottery
Paris ’24
For this year’s Olympic Games we celebrated the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 Games. And, above all, how the UK’s lottery players helped them get there by buying a ticket.
The Focus
In our fully integrated campaign, which spans all channels, we accentuate the public’s impact through numerous cross-cuts – highlighting the link between athlete and player. Be it a lady speed-walking to buy her lottery ticket cutting to GB race walker Tom Bosworth, or an Olympian’s perfect dive followed by a lottery player dropping a sugar cube in her cuppa, our ad empowers the nation to play just like the athletes, whilst driving GB Olympics to new heights via their participation.
The Extras
During the games, we also celebrated GB winners through reactive ads, championing our winning athletes.