McDonald’s
The Gift of McDonald’s
This year we’re helping everyone escape the Christmas chaos by giving “The Gift of McDonald’s.”
The Campaign
As part of the well-loved “Fancy a McDonald’s? brand platform,” our new ad, which runs across all major channels, features a couple taking a drive to the magic of a Maccas drive-thru. Along the way, they encounter glowing Golden Arches, homes adorned with festive ribbons, Grimace and friends in a playful snowball fight, and even a towering, animated Big Mac®. All of this comes alive to the electrifying beats of Benny Benassi’s Satisfaction, turning the journey to the drive-thru into an unforgettable, light-filled spectacle.
The Effect
The TV spot, which debuted on Sunday (17 November) on ITV, has already received industry-wide praise for its imaginative script and pulsating energy. In addition to our feature film, The Gift of McDonald’s will extend beyond the screen with a nationwide McDonald’s Gift Drop that invites the public to search for ‘hidden’ gift tags across the UK.
