Škoda
Draw de France
In our 2024 summer campaign, we championed Škoda’s long-standing partnership with the Tour de France by inviting the cycling community to a “Draw de France” Strava competition.
We asked the public to either ride, walk, run, e-bike, or hike for a total of 100 minutes, and then turn their route into a piece of art by drawing it on the Strava app. Some of the best submissions included the rider’s cycling route drawn as a bicycle, the outline of France, and even as a person!
The most creatively inspiring drawings were in with a chance of winning an exclusive Škoda MTB+ bike or one of ten Škoda Tour de France green jerseys.
Our competition engaged over 50,000 cyclists, and, by leveraging the company’s alliance with the cycling community, we cemented Škoda as the brand for the outdoor-adventure lover.