PayPal
Check out PayPal
Our new ‘Check out PayPal’ summer campaign taps into optimism around the launch of PayPal’s 3% cashback promotion and fresh app roll-out. The UK launch follows the US campaign, featuring Will Ferrell and uses tailored content for the UK market.
The Details
Covering multi channels, the campaign will introduce teaser content across social channels, before culminating in a high-impact launch phase. This includes a live PR stunt, primetime TV placement, digital video, out-of-home (OOH) placements, targeted CRM and homepage features launching across the PayPal UK website.
The Message
Encouraging consumers to “Check out PayPal This Summer”, the new campaign aims to reinforce the message that PayPal isn’t just a secure way to pay – it’s also rewarding. With cashback, flexible payment options and a refreshed app experience, PayPal is helping UK consumers make more of their summer spend.