McDonald’s
Saver Satisfaction
In a world where ‘value’ can look a bit bland, McDonald’s flipped that notion on its head and showed that saving money shouldn’t mean settling for less. A campaign where the mundane and the joyful coexisted in perfect harmony, ‘Get Saver Satisfaction’ shone a playful spotlight on how to indulge in the simple pleasures without the big spend.
The Opportunity
With the Saver Menu, you still get all the things people love about McDonald’s – the taste, the comfort, the nostalgia… just at a more affordable price! The campaign sought to celebrate the brand’s iconic Saver Menu by building a beautiful world where everyday life became art through striking visuals.
The Execution
Each film was composed like a delicate renaissance painting, a breathing masterpiece with detail in every frame. Everyday life became art through cinematic, refined visuals striking against the ordinary. Through slow motion capture, you couldn’t help but feel the euphoria behind every glorious bite which captures exactly what Saver Satisfaction feels like.